final year apparel design project
milliegram: catharsis
milliegram is a hub for quirky minimalists who believe that experimenting is a lifestyle and not just a phase. We aim to bring unique and specially tailored pieces into the lives of those whom may wish to try something bold and creative, while staying through to the story that holds the garment together. We wish to create a safe haven for those who may need help with feeling a sense of belonging, and happiness.
The obligation an individual feels to conform to the standards of typical norms may result in repressed emotions. Allowing experimentation and freedom in control of one’s happiness, this collection demonstrates how it provides leeway and relief to the individual.
Slightly boxy and oversized silhouettes were incorporated to give off a slight androgynous vibe - since happiness is gender fluid. Concurrently, some feminine silhouettes and pastel colours are used to soften the look. Sheer layers showcase the vulnerability of people and that the person within yourself is more important than what you appear to be.
Video/Art Direction:
Garments:
Photos:
Models:
Makeup Artist:
Roxanne Chew
Lee Pui Yee, Natalie Ang
Jon Ho
Kelly Raphaelle, Jia Sirui
Dildeep Kaur